Content Marketing Software for Businesses of Every Size | HubSpot (2024)

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Content Marketing Software for Businesses of Every Size | HubSpot (8)

Content Hub™

Get a demo of HubSpot's content marketing software Get started free with HubSpot's free content marketing tools

  • All-in-one, AI-powered content marketing software that helps marketers create and manage content.

  • Free and premium plans that grow with you. Editions starting at:

    - Free: $0/month
    - Starter: $20/month per seat
    - Professional: $500/month (3 seats included)
    - Enterprise: $1,500/month (5 seats included)

  • Includes AI-powered content generation, lead capture tools, a scalable CMS, video and podcast hosting, A/B testing, SEO recommendations, advanced analytics and reporting, and more — all powered by a customer platform that allows you to build remarkable content experiences for your customers.

216,000+ customers in over 135 countries grow their businesses with HubSpot

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    Create and manage personalized content experiences across the customer journey.

    The role of content has evolved beyond just a lead generation tool. Marketers need to create more content than ever before, distribute it across more channels at more points in the customer journey, and make it highly personal to the buyer. With Content Hub, get everything you need to create and manage content at scale.

    Solutions to Your Top Content Marketing Challenges

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    Create Content

    Transform your customer journey into a memorable experience. Craft dynamic and personalized content that speaks directly to your audience's needs, driving engagement and building brand affinity at every step. With powerful analytics and CRM data to help optimize your content, create content experiences that truly hit home.

    Popular Features

    • Content Remix

      Make your content work hard — without the hard work — by generating additional content formats out of a simple blog post in minutes.

    • Brand Voice

      Keep your content consistent and on-brand by creating new, AI-generated content that tracks and uses your unique brand voice.

    • Scalable CMS

      Build a website for your business with HubSpot’s CMS software to drive traffic, generate leads, and grow revenue.

    • AI Blog Writer

      Create compelling blog posts in a flash with help from AI.

    • Lead Capture

      Use HubSpot forms to capture leads and sync them automatically with your CRM to drive your business forward.

    • HubSpot AI

      Let AI-powered tools do the heavy-lifting for you, with features including content writing, report generation, and more.

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    Manage Content

    Take control of your content assets with Content Hub, the ultimate single source of truth for your entire organization. Easily manage, update, and distribute all your content from one central location, ensuring everyone has access to the most up-to-date and relevant materials. Streamline your workflow and keep your content strategy on track with centralized asset management.

    Popular Features

    • SEO Recommendations

      Optimize your website pages and blog posts to rank higher in search engines with actionable insights and data.

    • Empower your team with analytics powerful enough for an analyst, but accessible enough for everyone.

    • Memberships

      Create membership-based content that creates a truly personalized out-of-the-box website experience.

    • Record and embed video and podcast content across your website, emails, and other marketing programs.

    • A/B Testing

      Test variations of your pages and content to see what performs best.

    • Content Embed

      Use content embeds to publish HubSpot-built content to your WordPress site.

    Content Marketing Software That
    Grows With You

    Start with free tools and pay as you grow, or hit the ground running with one of our premium editions.

    Free

    No credit card required

    $0/month

    Popular features

    • Landing pages
    • Website builder
    • AI blog
    • Basic SEO recommendations
    • Managed cloud hosting
    • Connect a custom domain

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    Starter

    Starts at

    $20/month per seat

    Popular features

    • Everything in Free
    • No HubSpot branding
    • Additional website pages & blog posts
    • Personalization tokens
    • Live chat & email support

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    Professional

    Starts at

    $500/month

    (3 seats included)

    Popular features

    • Everything in Starter
    • Content remix
    • Brand voice
    • Podcasting
    • Dynamic personalization
    • Content management
    • Memberships and gated content
    • Content optimization and reporting

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    Enterprise

    Starts at

    $1,500/month

    (5 seats included)

    Popular features

    • Everything in Professional
    • Multisites
    • Content approvals
    • Permissioning and teams
    • Activity logging
    • Custom objects
    • Serverless functions

    Get a demo of premium editions Get started with free tools

    For more detailed information on product packaging and the limits that apply, please see our pricing page.
    Price shown in USD and subject to applicable tax.

    It’s already easy to use. But we’re still here for you.

    We’re here to help your whole team stay ahead of the curve as you grow.

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      Grow your skills with free HubSpot Academy courses and certifications.

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      24/7 Customer Support

      Get help by calling, chatting with, or emailing our customer support team.

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      App Marketplace

      Deliver personalized content at the right place and time with apps for marketers.

    Have a question for our sales team? Give us a call and we'll walk you through it.
    +1 888-482-7768

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    After just 6 months, customers using HubSpot's content tools increase inbound leads by 99%.

    See How Customers Use Content Hub to Grow Better

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    Content Marketing Software for Businesses of Every Size | HubSpot (28)

    How Rankmi Became the Foremost HR Resource in Latin America

    The Challenge

    Rankmi needed to deliver country-specific content, boost website MQLs, and track progress effectively.

    The Solution

    Rankmi now uses HubSpot to deliver relevant, targeted content, streamline website updates, and track progress in one central location. As a result, Rankmi creates new landing pages in under 5 minutes while achieving a 35% increase in MQLs.

    “We are experts in HR and wanted to communicate that with our audience across the continent. Anything that you need to know, from how to do a performance review or something as simple as building a culture in your organization, you can come to us.” - Jean Pierre Barroilhet, Inbound Marketing Manager, Rankmi

    Read the full case study

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    Content Marketing Software for Businesses of Every Size | HubSpot (30)

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    Content Marketing Software for Businesses of Every Size | HubSpot (34)

    Voted #1 in 318 Categories

    Read case studies

    All-in-one content marketing software for creating meaningful customer journeys.

    Get a demo of HubSpot's content marketing software

    Get started free with HubSpot's free content marketing tools

    Content Marketing Software for Businesses of Every Size | HubSpot (35)

    Frequently Asked Questions

    You can access the HubSpot CMS developer documentation to learn more about Content Hub, explore developer features, and connect with the HubSpot CMS developer community.

    A content management system (CMS) is software that facilitates creating, managing, and modifying information on a website. With a CMS, your developers can build flexible, beautiful website themes that your marketing team can use to make website updates on their own, creating and personalizing your website for every visitor.

    HubSpot’s content marketing software allows marketers to take ownership over their website. You won’t have to worry about security concerns or broken pages, freeing you up to focus on the experience you're providing your customers instead. And with flexible themes, you can ensure your brand and design stay consistent across pages.

    You can get started for free with HubSpot’s free CMS tools, or if you’re looking for more advanced features to help scale your content marketing operations, HubSpot also offers premium features in its Starter, Professional, and Enterprise editions of Content Hub.

    Content Hub, Marketing Hub, Sales Hub, Service Hub, Commerce Hub, and Operations Hub are each part of our complete customer platform to help you grow better. When you use two or more products together, your data is automatically connected on the platform, enabling you to easily (and powerfully) track your entire customer journey from first website visit, to closed deal, to happy customer.

    Popular HubSpot content marketing features include:

    • SEO recommendations to improve your search rankings
    • Lead generation features like landing pages and forms
    • Content repurposing software
    • Dynamic content blocks
    • AI-powered content writing tools
    • Beautiful, pre-designed website themes
    • Reporting and analytics to understand what happens when people land on your pages and why
    • An easy-to-use drag-and-drop website builder

    Powerful alone, even better together.

    Each product in HubSpot’s platform is connected to the same underlying CRM database. Although our products are powerful on their own, the real magic happens when you use them together.

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      Marketing Hub

      AI-powered marketing software that helps you generate leads and automate marketing.

      Learn about Marketing Hub

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      Sales Hub

      Easy-to-adopt sales software that leverages AI to build pipelines and close deals.

      Learn about Sales Hub

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      Service Hub

      Customer service software powered by AI to scale support and drive retention.

      Learn about Service Hub

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      Operations Hub

      Operations software that leverages AI to help you activate and manage your data.

      Learn about Operations Hub

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      Commerce Hub

      B2B commerce software designed to help you collect payments and automate billing.

      Learn about Commerce Hub

      Content Marketing Software for Businesses of Every Size | HubSpot (2024)

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